Nagad, Publicis Media to enhance digital marketing

Business Desk:

Publicis Media Bangladesh has been appointed as the digital marketing solutions partner for Nagad Limited, Bangladesh’s fastest-growing mobile financial services provider.

This strategic partnership marks a significant milestone in Bangladesh’s digital finance sector.
With over 95 million users and daily transactions exceeding $150 million, Nagad is currently leading Bangladesh’s digital finance transformation, says a press release.

The company has revolutionized the country’s financial sector through groundbreaking innovations such as paperless KYC and comprehensive financial inclusion initiatives.

This remarkable growth and impact have positioned Nagad at the forefront of Bangladesh’s digital payment ecosystem.

As part of the global Publicis Groupe network, Publicis Media brings deep expertise in data-driven performance marketing and precision media strategies.